UPPERKIRBY brand identity project
Branding services

Strategy · Identity · Brand experience

UPPERKIRBY

Upper Kirby Kitchen and Bath is a premier design and remodeling company specializing in creating sophisticated and functional kitchens and bathrooms.

Committed to honesty, transparency, and customer satisfaction, Upper Kirby is dedicated to transforming spaces into timeless, elegant environments that inspire and elevate everyday living.

YOU ARE IN PROFESSIONAL HANDS

a brand tree with a brand tree in the middle of it
Keywords - Text
UPPERKIRBY — identity detail
Keywords - Visual
UPPERKIRBY — identity detail
Keywords - Elements
UPPERKIRBY — identity detail

We have defined some important elements that shows the personality of “UPPERKIRBY” brand so we can use them in our new concept of branding.

UPPERKIRBY — brand application
UPPERKIRBY — brand application
UPPERKIRBY — brand application
UPPERKIRBY — identity detail
UPPERKIRBY — brand application
UPPERKIRBY — brand application
Font Style
UPPERKIRBY — identity detail
UPPERKIRBY — identity detail

Approach

We crafted a visual system rooted in clarity and confidence. The logo — a refined lettermark — draws on geometric precision to symbolize structure, focus, and stability. Typography (Usuzi and Instrument Sans) was chosen for its modern, clean tone, with carefully adjusted spacing to project warmth and ease.

The color palette, led by Innovate Indigo and Cosmic Navy, evokes intelligence, reliability, and ambition. Accents like Silver Mist and Crystal Clarity provide balance, while a bold pattern system adds rhythm and visual identity across digital and print.

UPPERKIRBY — brand application
UPPERKIRBY — brand application
UPPERKIRBY — identity detail
UPPERKIRBY — identity detail
UPPERKIRBY — identity detail
UPPERKIRBY — brand application
UPPERKIRBY — brand application

Visual Identity

There are several elements to a brand concept, including your mission, brand name, voice and visual style.

We care about a logo being appropriate, distinctive and simple. That proves the quality of the logo. It helps to show brand positioning.

UPPERKIRBY — identity detail
UPPERKIRBY — identity detail
UPPERKIRBY — identity detail
UPPERKIRBY — identity detail
UPPERKIRBY — identity detail
UPPERKIRBY — identity detail
UPPERKIRBY — brand application
UPPERKIRBY — brand application
UPPERKIRBY — identity detail
UPPERKIRBY — identity detail
UPPERKIRBY — identity detail
UPPERKIRBY — identity detail
UPPERKIRBY — identity detail
UPPERKIRBY — identity detail
UPPERKIRBY — brand application
UPPERKIRBY — identity detail
Concept


In the realm of business with a modern flair, once we've crafted a strong concept, we use this foundation to propel branding across websites, packaging, advertisements, and more!

Subjectively, the visual identity is pivotal for instilling a strong sense of connection, trust, belonging, and engagement with the brand. Exploring contemporary strategies for growth and heightened sales is integral in our approach.

UPPERKIRBY — brand application

Logo vs Brand

Have you ever wondered what exactly separates logo design from brand design? It's a common mix-up, so let's clear things up.

Keep exploring.

Let’s Find
Your Story.

Tell us what you are building and where you want to go.

Start a conversation