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AKABA

Recycled. Reliable. Ready.

Brand strategy & visual identity

A second life for materials.
A new identity for industry.

AKABA is a recycled PET fiber and Sintepon production brand. The company turns PET waste into high-value fiber products for Sintepon producers, textile manufacturers, furniture, clothing, automotive, and other industrial buyers. Its ambition: to become a leading recycling manufacturer in the country and across Central Asia.

You are in
professional hands.

Our brand workflow: research, target audience, market, keywords, sketches, concept, design and brand identity
AKABA brand strategy: business overview, positioning, mission, vision, audience and personality
Inspired keywords: industry leader, keep world clean, reliable, high value, trustworthy, serious, professional, safety, recycling waste, quality and trust

Inspired images

AKABA inspiration: recycled PET, fiber production, manufacturing and nature

Brandmark

The AKABA brandmark and its influences: letter A, sintepon textile, recycling, protection and progress
Geometric construction of the AKABA symbol
AKABA logo on white
AKABA logo on forest green
AKABA logo on emerald green
AKABA monochrome logo variations

Logo guides

AKABA vertical and horizontal logo clear-space guides

A consistent, recognizable presence. Clear space and correct proportions protect the logo’s integrity in every application.

A character built on purpose.

Brand archetypes

Manufacturing partners reviewing production

Primary archetype

The Ruler

AKABA wants to lead the industry, build scale, and become a trusted market leader. Strong, professional, organized and reliable.

A foundation that partner businesses build upon — driven by systematic growth, sustainable innovation and market leadership.

Recycled PET collected for a second life

Supporting archetype

The Creator

AKABA transforms waste into valuable fiber products, giving materials a second life.

Through purposeful design and advanced manufacturing, discarded materials become sustainable sintepon, made for form, function and utility.

Hands protecting a young plant

Subtle layer

The Caregiver

Responsible production is a commitment to the future.

AKABA views industrial production as a responsibility to safeguard the planet for generations to come.

Color inspirations: Midnight Forest, Emerald Green, Muted Gold and Platinum
AKABA primary and secondary color specifications

Patterns

Brand patterns in forest green, gold and platinum
Pattern application rules: preserve proportions, contrast and clarity

Typography

Typography system: Geist Semibold for headings and Mulish Medium for body text
AKABA mission and vision: transforming recycled PET into high-quality fiber, building a cleaner future through responsible manufacturing

Motto

Recycled. Reliable. Ready. The AKABA brand promise
AKABA branded freight truck at night
Gold AKABA safety helmet
Green AKABA cap
AKABA industrial workwear
AKABA main entrance wayfinding signage
AKABA flags featuring the logo and brand promise
AKABA exterior sign
AKABA outdoor standing sign
AKABA office door identity
AKABA green and gold keyrings
AKABA branded shirts
An AKABA manufacturing worker on the production floor

Core brand idea

Waste becomes
industrial value.

AKABA stands for quality, trust, responsibility and manufacturing strength.

By engineering discarded PET into premium fiber products, the company brings reliable value to its partners’ supply chains — proof that responsible production can raise industrial standards.

AKABA green and gold report covers
AKABA truck livery in daylight
AKABA green and gold mugs

Brand values

Quality
Consistent, dependable products.
Trust
Reliable, long-term partnerships.
Responsibility
Growth with care for the world around us.

Brand personality

Reliable. Professional.
Serious. Trustworthy.
Responsible.

A confident B2B manufacturing partner.

AKABA notebooks across the brand color palette
Visual elements and patterns: a cohesive system for communicating quality, sustainability and industrial strength
AKABA branded presentation folders
Gold AKABA pen
Green AKABA pen
AKABA stationery: business cards, letterhead and envelopes
AKABA employee identification cards and lanyards
AKABA roadside billboard
Brand voice: confident, clear, professional, trustworthy and responsible
AKABA social media system showing recycled products, people and manufacturing
AKABA brand identity on its manufacturing building

More than a logo.

What separates a logo from a brand? The story, strategy and system behind every expression.

Keep exploring.

Let’s Find
Your Story.

Tell us what you are building and where you want to go.

Start a conversation