Journal

Ideas behind the work.

Thoughts on brand, design, storytelling, and the choices that make creative work matter.

21 articles

How to Build a Strong Brand: Five Principles That Drive Growth
Insights

How to Build a Strong Brand: Five Principles That Drive Growth

· 6 min read

3 Shapes, 3 Psychologies: How to impact feeling
Insights

3 Shapes, 3 Psychologies: How to impact feeling

· 3 min read

Brand Positioning Strategy: Find Your Why
Insights

Brand Positioning Strategy: Find Your Why

· 2 min read

Confidence That Fails: Dunning-Kruger Effect in Business
Insights

Confidence That Fails: Dunning-Kruger Effect in Business

· 2 min read

Brand Archetypes: Build a Clear and Consistent Brand
Insights

Brand Archetypes: Build a Clear and Consistent Brand

· 2 min read

Bouba-Kiki Effect: How Sounds Shape Branding & Language
Insights

Bouba-Kiki Effect: How Sounds Shape Branding & Language

· 1 min read

Let’s Find
Your Story.

Tell us what you are building and where you want to go.

Start a conversation