UPPERKIRBY

PROJECTS

Upper Kirby Kitchen and Bath is a premier design and remodeling company specializing in creating sophisticated and functional kitchens and bathrooms.

Committed to honesty, transparency, and customer satisfaction, Upper Kirby is dedicated to transforming spaces into timeless, elegant environments that inspire and elevate everyday living.

YOU ARE IN PROFESSIONAL HANDS

Keywords - Text

Keywords - Visual

We have defined some important elements that shows the personality of “UPPERKIRBY” brand so we can use them in our new concept of branding.

Keywords - Elements

Font Style

We crafted a visual system rooted in clarity and confidence. The logo — a refined lettermark — draws on geometric precision to symbolize structure, focus, and stability. Typography (Usuzi and Instrument Sans) was chosen for its modern, clean tone, with carefully adjusted spacing to project warmth and ease.

The color palette, led by Innovate Indigo and Cosmic Navy, evokes intelligence, reliability, and ambition. Accents like Silver Mist and Crystal Clarity provide balance, while a bold pattern system adds rhythm and visual identity across digital and print.

Approach

Visual Identity

There are several elements to a brand concept, including your mission, brand name, voice and visual style.

We care about a logo being appropriate, distinctive and simple. That proves the quality of the logo. It helps to show brand positioning.

Concept

In the realm of business with a modern flair, once we've crafted a strong concept, we use this foundation to propel branding across websites, packaging, advertisements, and more!

Subjectively, the visual identity is pivotal for instilling a strong sense of connection, trust, belonging, and engagement with the brand. Exploring contemporary strategies for growth and heightened sales is integral in our approach.