Real Estate Personal Branding Retainer
Video Services > Testimonial Video Package
Monthly Retainer | $4,000 - $8,000 per month
The Real Estate Showcase Package tailored towards building a real estate agent's personal brand focuses on highlighting not just the properties but also the agent's expertise, personality, and unique value proposition. This approach is crucial in a highly competitive market where personal branding can significantly differentiate an agent and attract more clients.
Target Audience: Real estate agents seeking to enhance their personal brand, showcase their property listings attractively, and demonstrate their market knowledge and client service excellence.
DELIVERABLES:
Videos: 4 high-quality property showcase videos per month, including agent introductions and client testimonials to highlight the agent's personal touch and expertise. Each video is 2-3 minutes long.
Agent Profile Video: 1 agent profile video (4-5 minutes) every six months, detailing the agent’s background, achievements, and unique selling points.
Market Update Videos: 2 monthly market update videos (1-2 minutes each) featuring the agent discussing recent trends, tips for buyers/sellers, and local market insights.
Pre-Production: Initial consultation and monthly planning sessions to select properties, discuss key selling points, and script agent intros and market updates.
Production: Up to 3 days of filming per month, including property walkthroughs, drone footage for aerial views, agent on-camera segments, and client testimonials. Professional lighting and audio equipment ensure high-quality production.
Post-Production: Editing to craft compelling narratives around each property and the agent's brand, including motion graphics for property details, music licensing, color grading, and two rounds of revisions per video.
Social Media Snippets: 8-10 short clips per month, extracted from the full videos, optimized for social media sharing to boost engagement and reach.
Personal Branding Consultation: Quarterly strategy sessions to review video performance, adjust branding strategies, and plan content that aligns with the agent's goals and market opportunities.
Optional Add-Ons (For Additional Fees):
Additional Property Videos: For agents requiring more than 4 property showcase videos per month, priced at $800 - $1,200 per additional video.
Enhanced Agent Profile Video: Creation of a more detailed or cinematic agent profile video, with higher production values and more extensive filming locations, starting at $2,000.
Extended Market Update Videos: For more in-depth analysis or additional monthly updates, priced at $500 - $800 per additional video.
Professional Voiceover: Incorporation of professional voiceover to enhance the narrative quality of videos, priced at $200 - $400 per video.
Expedited Delivery: Faster turnaround for urgent listings or market updates, priced at an additional 20% of the monthly retainer fee.
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